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Data&Eggs April Newsletter: Brand Storytelling

 

A \"brand\" new edition of the Data&Eggs

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Most of what data journalists rely on comes from the government: jobs reports, inflation prints, survey results, and FOIA requests. Companies sit on enormous first-party datasets they use to grow their products, but that same data carries signals about the wider economy. More of them are realizing they can mine their data and turn it into public-facing storytelling that illustrates economic and cultural trends government data can’t.

 

Here are five examples we couldn't stop thinking about:

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81,000 voices on AI from Anthropic


Anthropic, the maker of Claude, asked its users from South Korea to Morocco to share their hopes, aspirations, and fears about AI. The 81,000-response sample is a rare scale for survey work, and the team built a quote wall to surface individual voices alongside scrollytelling, bar charts, and world maps, a tough format to crack with survey data.

VIEW PROJECT
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Business spend as an economic indicator from Ramp


Through its corporate cards and expense management platform, Ramp captures a real time snapshot of the economy that public datasets from the Bureau of Labor Statistics lack. Their AI Spend Index, for instance, tracks how businesses are spending on tools from OpenAI and Anthropic and which sectors are driving the growth. Beyond macro economics, lead economist Ara Kharazian has covered cultural work trends like the rise of 996 schedules among SF tech workers and which restaurants are pulling business dinners, with some data landing on the Bloomberg terminal.

VIEW BLOG
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The inside numbers on startups and VC from Carta


Peter Walker and the Carta team publish reports on startup compensation, equity, and VC fund performance you can't pull from public datasets, plus a podcast called The Data Minute. Follow Peter on LinkedIn for data visual storytelling hits, including remixes of OpenAI and Anthropic's own data visuals that are just as incisive and insightful as the originals.

VIEW BLOG
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Search behavior from Google Trends


Google Trends turns search data into a window on what the world is paying attention to, from AI, to the NBA playoffs, to rising interest in gardening. Leading the effort is Simon Rogers, an OG of data journalism who has spent 11 years at Google as a data editor after 11 years before that at The Guardian. His new book, What We Ask Google, pulls out specific observations on grief, pets, and what we type into the search bar when we don't know who else to ask.

VIEW PROJECT
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Know other standout data storytelling projects? Submit a project to Data&Eggs.

SUBMIT A PROJECT
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Labor market signal from LinkedIn


LinkedIn's Economic Graph team turns data on the global workforce , hiring trends, emerging skills, and the job market into public analysis the rest of us can read. A recent piece on shifting skills and a hiring slowdown is a good example, and the team packages findings into short video explainers, a format that suits the platform.

VIEW BLOG
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Explore more standout data storytelling.

If you care about visual decisions that shape understanding, charts that communicate a message and about pushing this craft forward, you’re in the right place. Browse our collection of 200+ projects and counting.

BROWSE DATA&EGGS
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What’s Up at
The DataFace


We've been doing this kind of brand storytelling work with clients for years. Recent collaborations include data work with Instacart and Yelp including some of their bigger launches such the Halloween trick or treat or magic makers microsites.


Is your organization sitting on data that could lend itself to a story?

Write to our data storytelling lead, Sinduja (sinduja@thedataface.com). We have a new offering that can help you turn data into stories.

See you next month.

—The Data&Eggs Team
https://eggs.thedataface.com/

 

Data&Eggs

 

Created with ❤️ by data
enthusiasts at The DataFace.

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